Why SEO is Important for Your Podcast
February 26, 2021
Do you have a great podcast, but no one knows about it? Chances are potential listeners can’t find you when they search online or they’re finding your competition instead. Using SEO for your podcast is necessary to take your podcast to the next level. It can help you reach new listeners and grow your audience. In this blog, we’ll talk about SEO, why it’s important, and how it can help your content attract new listeners.
What is SEO?
SEO stands for Search Engine Optimization, which basically means using your content strategically to rank in Google. SEO is primarily used for websites, but it can also be used for other mediums, like podcasts. The purpose of SEO is to get people to consume your content. Podcasts use SEO in the same way. You want the podcast to rank highly and grab someone’s attention so they will listen to your show.
To do this, you need to understand how Google rankings work and research keywords that makes sense for you. Once you complete these steps, you need to make content that looks good to Google and includes keywords that people are searching for. Simple enough, right? Not exactly. Let’s break it down.
First Step: Develop a High-Quality Podcast
The first and most important thing to understand is this: SEO is not a golden ticket to views. Let that sink in. For SEO to take your podcast to the next level, you need to have a high-quality podcast. If your podcast’s content isn’t compelling, if the audio is poor quality, or if your hosts are boring, people aren’t going to listen no matter how well your podcast ranks. SEO can help get people to your podcast, but your podcast needs to be compelling to get them to listen. Check out our insights on making a high-quality podcast and ensuring your podcast has the best audio.
Alright, now let’s get down to SEO business.
Make Google Happy
Google is the most popular and advanced search engines, so it sets the standard for SEO. Over the years, Google has developed an algorithm that is able to identify exactly what people want when they search for something. In order to do this, Google has a very specific standard for the content it chooses to rank.
Some simple standards to follow are:
- The host site needs to be secure and accessible.
- The host site should have a fast page speed.
- The host should be mobile friendly.
- The podcast content, show notes, titles and URL should include keywords.
- If possible, the show description and show notes should include links.
Conduct Keyword Research
Conducting keyword research is the best way to identify what keywords you should use. Keyword research identifies what keywords rank highly, what keywords competitors are using and what keywords people are using in their searches. Keyword research can also help you understand your audience and identify content topics your listeners want.
When you’re doing keyword research, you want to find keywords that will help you get the most listeners. Keyword research should answer these questions:
- Who is searching for this content?
- Why are they searching for this content?
- What are they searching for exactly?
To identify keywords, it’s best to use a keyword research tool. There are many tools out there, but our favorites are Google Trends and SEMrush. Using a keyword research tool will help you identify keywords people are searching for, the competition level, how the keyword ranks and keyword trends. We recommend looking for keywords that are highly searched for and have low competition. This will give your podcast the best chance at ranking highly in Google.
Apply SEO to Your Podcast
Now that you have your keywords, what do you do with them? Keywords should be included throughout your podcast’s content. At a high level, it’s important to include the main keyword for your podcast in the podcast’s title, summary and URL. For each episode, you can get more specific with keywords that are relevant to that episode’s topic. These keywords should be included in the episode title, episode description and the audio. If you include show notes with your episodes, this is a great place to include keywords and boost SEO. Add keywords to the show note subheadings and copy.
As you’re adding keywords to your content, make sure you don’t get carried away with packing keywords in. This is called keyword stuffing. Keyword stuffing makes your content look like spam to the algorithm and will cause your content to get blacklisted by Google. This means your content will be hidden from potential listeners searching for your keywords. It’s also quite unappealing for readers who want to learn more about your podcast.
The best way to stay safe is to use keywords only where it makes sense.
Take Your Podcast to The Next Level
Applying SEO to your podcast is a true game changer. When one episode starts ranking higher, it helps your other episodes to rank higher. Soon enough, Google will view your show as high-quality content and a trusted source. This will help your content rank well and grab the attention of people searching for your keywords. If you can get a listener to your episode and they listen to the entire episode, chances are they’re going to listen to the next episode. Your job is to continue creating compelling content.
Need some help? Q’d Up will partner with you to take your podcast to the next level with SEO. We can help identify the best keywords and apply them to your content. Improve your podcast awareness and grow your audience with Q’d Up. Contact us today and get started.