Use Instagram to Promote Your Pod
May 7, 2019
In the early years of podcasts, the focus was solely on serving as an audio medium with one-way communication. Hosts shared information with users, but that’s where the communication flow ended. Now, podcasts have grown into a mega-industry. According to Podcast Insights, more than 50% of the US population have listened to a podcast.
The audience is there, but how can you help them find your podcast in a sea of more than 700,000 shows? Head to a popular social platform where your potential audience already is — Instagram.
What is Instagram?
Instagram is a photo and video-sharing social network with more than 1 billion monthly users. Many former Facebook users have flocked to the platform for its photo-focus and lack of overwhelming news content.
Photos and videos on Instagram are shown both as a scrollable feed (similar to Facebook and Twitter) and as “Stories” that disappear after 24 hours. Instagram makes it easy to find photos and accounts that post content you are interested in by using hashtags (like Twitter). So, if you need an escape and want to view photos of the beach, you can search #beach and scroll away.
How do I get started?
Begin by downloading the Instagram app on your smartphone and creating an account (they are free!). We suggest using your podcast’s name as the username to make it easy for your audience to find you.
Once you are set up, begin sharing your photos and videos before following users so when people see your account, they get a sense of who you are and what you’ll be sharing. If they enjoy your early content, they’ll follow you!
The best way to grow your audience (other than posting great content with hashtags – more on that later!) is to follow users that you believe will be interested in your podcast. They will receive a notification that you’ve followed them and typically follow you back.
What should I post (and how often)?
Podcast audiences feel very connected to the hosts and guests of their favorite pods. They feel like they know hosts personally. By being open and genuine on Instagram, your audience will be even more loyal and connected to your podcast.
Consider sharing behind the scenes looks including photos or videos of hosts and guests while recording. Video snippets during the recording process or audio teaser quotes with fun graphics are a great way to tease upcoming episodes. Videos can be between 3-60 seconds long on the platform. Live video streams can be up to 1 hour long.
We recommend posting to Instagram at least two or three times a week to keep your audience engaged. Instagram has fun ways to interact with your audience, especially in the Stories feature. You can encourage users to submit questions to you or vote in polls to learn more about their preferences.
What is a hashtag?
Think of hashtags as a way to search on social media for specific content. By adding relevant hashtags to your posts, users will easily be able to find you. Use search sites like All Hashtag to find the most popular hashtags associated with your content.
Perfection is often the enemy of progress. Instagram is a great platform to jump into and experiment with what works for your audience. Don’t be afraid to learn as you go. Once you get comfortable with the platform, we think you’ll find it worth the effort to have a direct line of communication with your audience.
We Can Help
Q’d Up can help you create high-quality podcasts to reach your customers without breaking the bank. We’ve been creating full-length podcasts since 2006. At our sound studio in Hershey, PA, we create engaging digital audio content for those looking for a creative way to stand out from the competition and better connect with their target audience. We also work with a number of remote clients to edit and support them throughout the post-production process.
Contact us today to learn how we can support your business’s sound needs.