Tips to Increase Your Podcast Subscribers
July 2, 2019
You have a subject you are passionate about and want to share it with the world. So, you started a podcast and shared it on a host platform (if you don’t know what I’m talking about, read our article on how to start a podcast).
Let’s say your podcast has been live for a month, and you posted a new podcast each week. You’ve had a couple listeners, but you want your podcast audience to grow. What are some things you could do to increase your listener audience?
It’s no secret that podcasting is a growing medium and more people are listening every day. In 2018, 26% of Americans listened to a podcast monthly and 48 million people listened to podcasts weekly. It is expected that the numbers will increase throughout 2019. These statistics can be comforting because you know that there are people who would listen to your pod, they just have to find you. Once your listener base grows, you could even have opportunities to monetize your show!
Follow our three simple steps, and your podcast audience will surely grow.
Step #1: Have a Quality Podcast
First of all, it could be beneficial to self-assess your podcast. People want to listen to podcasts that are interesting, organized and have quality production. If your podcast lacks in any of these areas, it’s likely that whoever listens is going to get annoyed and unsubscribe.
It’s important to have a clear plan for your podcast. What is your overall theme and how are each of your episodes going to feed into the theme? Once you have a solid theme, pick a schedule and stick to it, whether you want to post daily, weekly or monthly. Your episodes should be organized and structured similarly to add unity to your show. Overall, your episodes should make sense, because confused listeners probably won’t listen again.
If your podcast has terrible sound quality – meaning it’s staticky, cuts in and out or is too quiet or loud – your listeners are going to get annoyed no matter how interested they are in your topic. There is a lot of equipment that you could buy to fix this issue, or you could work with a podcasting service like Q’d Up.
Step #2: Know your Podcast’s Target Audience
Before you can grow your audience, you have to know your audience. Whether your podcast is for business or personal reasons, you must know your target audience. You can’t go after every person who listens to podcasts, but you can target specific listeners.
This concept partners with your podcast theme. Your listeners are obviously interested in your topic, otherwise they wouldn’t be listening, but how old are they? What are their hobbies and passions? What do they want to learn from your podcast? These are all good things to know because it can help you structure your podcast content. Finding this information out can be as simple as asking listeners to fill out a survey to learn more about them.
Once you know your target audience, interact and create stronger connections with them. Ask your listeners to suggest topics in your podcast episodes or on social media. Speaking of social media, create a Twitter and Instagram for your podcast and share videos to engage your followers. This is a great opportunity to engage with your audience and promote your podcast.
Step #3: Connect with other Podcasters
Collaboration is key to gain new listeners and learn from other podcasters. Look for other podcasters within your topic area and connect with them. Ask them to be a guest on your show and let them promote their podcast, and they may invite you do the same on their podcast. Maybe some of their listeners will check out your podcast and become a subscriber.
Bringing other guests and experts onto your show can also boost your audience. Your guests may have their own following and some of their followers could become devoted listeners to your pod. Remember to give shout outs to your guests on social media.
Build relationships with all of your guests. Be courteous by returning the favor if someone asks you to be a guest on their show. Promote your guests on your social media and encourage your listeners to follow them too.
There you have it, our three simple steps to help your podcast audience grow. Give these steps a try and over time, you will gain more listeners.
We Can Help
Q’d Up can help you create high-quality podcasts to reach your customers without breaking the bank. We’ve been creating full-length podcasts since 2006. At our sound studio in Hershey, PA, we create engaging digital audio content for those looking for a creative way to stand out from the competition and better connect with their target audience. We also work with a number of remote clients to edit and support them throughout the post-production process.
Contact us today to learn how we can support your business’s sound needs.