Start a Podcast
January 30, 2019
In 2018, 73 million Americans listened to a podcast at least monthly, a number that’s dramatically risen in the last few years. Experts expect the medium to continue its exponential growth in 2019 and beyond.
Podcasting is incredibly popular, but how does one start a new series for their hobby or business? Read on for advice from an industry expert to get your project off the ground.
Build the Concept
First things first: decide on a topic and style of show you’d like to explore creating. It’s important to research other podcasts covering the same issues you’d like to. If it’s a crowded market, it will be more difficult to break into. Think about what perspective can you uniquely provide to the conversation. Find a topic you are passionate about and would enjoy carrying on a conversation about for hours (that’s essentially what you are doing!).
When building the concept, think about what kind of show you want to host. Are you interviewing guests? Is there a co-host? Are you diving deep into stories over multiple episodes?
Many podcasts release new episodes weekly or as a series for a distinct period of time. How frequently do you plan to record and share your podcast? Once a release pattern is established, your listeners will be looking forward to the next episode. Make sure you pick a pace that is manageable for you.
Once you have your style and topic nailed down, the real fun begins. Begin working on outlines of your first few episodes. This could include developing interview questions for guests, topic outlines for discussions with co-hosts or a guide for your own topic research. If booking guests, creating a form to collect background information can help keep you organized.
This is also the time to craft the show description and develop your podcast artwork. Even though podcasts are an audio-focused medium, using high-quality art is still important. If you are uncomfortable or unsure of creating the artwork yourself, work with a graphic designer to create something that fits your show’s style and personality.
Every podcast has an intro, typically describing what topic the episode will cover. When developing your intro, consider using music under your voiceover to add interest and make the beginning of the podcast instantly recognizable to your listeners.
Lastly, you’ll need a website that has the ability to host the podcast files. This is how you’ll distribute your podcasts to apps like Apple Podcasts. Q’d Up considers a number of factors and needs before making hosting recommendations for clients.
Sound quality is one of the most important aspects of creating a successful podcast. Q’d Up offers the ability to record at a Central PA studio in Harrisburg, Hershey, Mechanicsburg or Lancaster with an audio engineer to ensure your sound is on point.
Have you ever wondered how podcast guests sound like they are in the studio with the host when you know they aren’t? The secret is making multiple direct recordings from each guest and editing the separate tracks together using audio software. To get great sound remotely, it’s important that you and your guests and co-hosts all use high-quality microphones. If this isn’t an option, the microphone on a smartphone will work in a pinch. Avoiding using built-in microphones on computers.
Wearing headphones during recording is essential so the audio coming out of your computer/speakers isn’t picked up on the recording, creating an endless feedback loop. Keep in mind this rule of thumb: if you hear something in the background when recording, the microphone probably does too.
Post-production is when engineers use an audio editor to combine and cut multiple audio tracks to bring them together into one high-quality podcast, known as mixing and mastering. For many, especially users new to sound production and engineering, this process can be the most tedious and time-intensive part of creating podcasts. Balancing audio levels, cleaning up any background noise and splicing audio tracks together takes time and attention to detail to get just right.
Now that your podcast audio is finely tuned, upload it to your podcast host and website to publish. From here, you can automate your players to embed on websites and show pages, create links to share, and distribute to all your podcast channels. Once published and available, encourage people to listen and subscribe through all social media channels available to you. Having your listeners rate and review the show can help it gain traction and reach new listeners.
We Can Help
Q’d Up can help you create high-quality podcasts to reach your customers without breaking the bank. We’ve been creating full-length podcasts since 2006. At our sound studio in Hershey, PA, we create engaging digital audio content for those looking for a creative way to stand out from the competition and better connect with their target audience. We also work with a number of remote clients to edit and support them throughout the post-production process.
Contact us today to learn how we can support your business’s sound needs.