Stand Out with Live Podcasting
September 30, 2019
Do you want to take your podcast to the next level and connect with your listeners in real time? This can easily be done by doing a live stream podcast. Normally, you record your podcast, edit it and release it to your listeners. Doing a live show can add a fresh perspective to your podcast and give your audience a peek behind the curtain.
According to Podcast Monitor, live podcasts are shows that are more like a radio show than a traditional podcast. Shows are broadcast live through online software to an audience who are listening to the podcast as you record it. Live podcasting allows your audience to hear a different, authentic side of your brand. You can build a sense of trust and guarantee your audience that they are getting the best advice from an expert.
Sounds great, right? Before you grab a mic and jump in front of a live audience, here are a couple things to think about first:
1.) Learn how to use the right tools
Periscope, YouTube Live and Facebook Live are popular live streaming platforms for podcasts. Each platform brings something unique to the live show, but not without some technology quirks. Before you pick which platform to use, it’s important to know which tool is the right tool for you, your show and your audience.
Pros – user friendly, interact with viewers while streaming, live webcam, dashboards to track and report data
Cons – not as many viewers as Facebook Live, requires in depth knowledge of SQL to code dashboards
Pros – use video and audio, embed link in emails to notify audience, embed link on website to watch later, known to be more stable, listeners don’t have to have a YouTube account to listen/watch
Cons – Little interactivity with viewers besides leaving comments, viewers have to click a link to watch live
Pros – streams automatically to your followers and likers, massive reach, fun interacting options for audience, easy for viewers to share
Cons – tends to crash, viewers can only watch on Facebook, viewers must have a Facebook account
2.) Ensure quality audio
A lot of factors play into a high-quality live podcast. The level of audio and video quality can make or break your audience’s experience. Overall, the most important aspect of your show is the audio production.
Due to the nature of live shows, there are many things you cannot control. You can’t control what device viewers are watching your show on or the strength of your viewers’ internet connection. This makes it very difficult to control the quality of your video. You have a better chance at controlling control of your show’s audio. Again, because of live streaming, you cannot guarantee perfect sound, but this doesn’t mean you shouldn’t try to make the audio as good as it can be. If you record on low quality equipment, your show will sound terrible to all your listeners, no matter their devices or internet strength. But, if you record with high quality production equipment, you can ensure that your show will sound great to most listeners. Great audio creates a high-quality show.
3.) Light yourself well
After audio quality, the second most-important thing about video is the lighting. As we said above, it’s more difficult to control video quality, but good lighting can make a significant difference. You could use the top camera and video production equipment on the market, but the quality of your video will tank if you aren’t lit well. We recommend using quality production equipment, but good lighting can make even a cheap webcam’s video look great!
4.) How to run it (Hardware, Hosting, Running it, Structure)
Similar to a recorded podcast, live podcasts require planning before the show, choosing a platform to host the show on, knowledge of production equipment and management during the show. The major difference between recorded and live podcasts is live shows are, well, live. You can’t redo a scene or edit out equipment failures. Live shows require in depth preparation before you’re live and close management while you’re on air.
Planning: Do you have a show script and structure? How are you promoting show times and announcing when you are live? Are your show guests prepared? What are you going to do if something goes wrong?
Hosting: What streaming platform is hosting your show? Have you tested how the platform works and looks to your audience? Do you know what tools are available during the show?
Hardware: Is all your equipment working and connected to your streaming platform? Do you have back up chargers? Is someone monitoring your sound levels? Who is producing the video?
Managing: How are you monitoring audience engagement? Is someone managing your audio and video quality during the show?
Ready to start?
Are you ready to try producing a live podcast? With our tips, you should have a live show running in no time. Need some expert help? We’re here to help with everything from a few elements of your show (i.e. audio production, sound design, podcast production) to producing it entirely. We want to relieve the stress of creating your own show and make it the best it can be.