Our Guide to Finding Great Podcast Guests
May 13, 2020
Hosting guests on your podcast is a great way to reach a new audience, develop thoughtful and entertaining conversations and introduce you and your audience to new ideas. Sounds great, right? There’s just one big hurdle – How do you get guests on your show?
Start with the Basics
Before you start searching for podcast guests, it’s important to compile basic information about your podcast and plan out the episode that will feature a guest. Potential guests aren’t going to blindly agree to be on your show, so you need to prove to them that your podcast is a perfect place for them to share their expertise.
When you pitch to potential guests, you should provide:
- Background information on your podcast: What is your show about? Why do people care? How long has your show been running?
- Who you are: Are you accredited in your field? Are you well-known in your area of expertise?
- Information on your target audience: demographics, hobbies and passions, engagement level
- Your plan for the episode they guest on: topic, format (interview style, audio only or video, in person?), what insights you want the guest to talk about
You should also be prepared to answer any follow-up questions, like how the show will be promoted or questions about your podcast’s analytics.
Pro Tip: Nailing down these details are also an important step to increase your podcast subscribers!
Do Your Research
Now it’s time for the dirty work – researching to find potential guests. There countless topics to cover and experts to interview, so it can be a daunting task to find the right person (or people) to guest on your show. Your guest should be knowledgeable in the episode topic and have information to share that your audience will find valuable. Here some places to search for the right guest:
- Podcasts: a great place to start your search is to find podcasts that cover similar subjects as yours. Do any of the episodes have guests? Listen in and see if those guests could be a good fit for your show. Since they’ve been a podcast guest already, they likely understand the benefits of podcasting and may be more open to be a guest on your show. Make sure their experience and interview on your show is different from other podcasts they’ve been a guest on.
- Blogs and YouTube: content that covers subjects similar to yours is shared in many forms. Search for people who are talking about similar subjects in their blogs or videos. Since they are already talking about the subject, there’s a good chance they would be willing to talk on your podcast. Bonus, they likely will want to their experience and the podcast episode with their own audiences!
- Traditional media: search for magazines, print news, television or radio shows that are relevant to your topic. Reporters, journalists and writers are often trying to reach a target audience with their own work. It’s likely your target audience matches theirs, so make that a major point when you reach out to them.
- Your audience: Your listeners are probably following other experts in the same niche. Encourage your audience to share who they would like on the show. Ask for recommendations in a call to action at the end of your next few episodes and make it easy for them to contact you.
Contact Potential Guests
When reaching out to guests, it’s important to give a good first impression, remain professional and provide the information noted earlier in the blog. Nowadays, social media makes it easy to contact and connect with people. There are also great tools that were specifically made to contact podcast guests.
- MatchMaker: MatchMaker is a free platform that helps podcasts find the right guest and vise versa. All you need is a Facebook or LinkedIn account.
- Podchaser: Podchaser is a platform that makes it easy to find podcasts and potential guests in your niche. By using Podchaser, you can reach podcasters, podcast guests and podcast listeners.
- Podchaser Connect: Podchaser Connect is a tool by Podchaser to make strategic connections between experts and podcasts. The platform provides match recommendations by using data from potential guest profiles and podcast profiles.
Now that you know what to do, it’s time to get started! Remember to start with planning out your episode and gathering information to share with potential guests. When it’s time to start researching, we recommend using a spreadsheet to keep track of people who could be a good fit for your show. Once you’re ready to contact potential guests, use the spreadsheet to keep track of who you’ve contacted, their responses and their progress to become a guest on your show.
We Can Help
Once you’ve found the perfect guest, Q’d Up can help you create high-quality podcasts to reach your customers without breaking the bank. We’ve been creating full-length podcasts since 2006. At our sound studio in Hershey, PA, we create engaging digital audio content for those looking for a creative way to stand out from the competition and better connect with their target audience. We also work with a number of remote clients to edit and support them throughout the post-production process.
Contact us today to learn how we can support your business’s sound needs.